Abdulateef Jameel finance - Consumer goods
The campaign concept takes inspiration from wide spectrum of wants and needs the cash lending service will satisfy within its audiences. We want to focus on portraying the benefits in a dramatic way to exaggerate the lengths people go to to satisfy their wants, and introducing the app as the ideal solution to help them get there faster.
Our Approach:
To develop a comprehensive digital campaign that announces two new ALJUF services, cash-lending and consumer goods financing, both of which will be available on the brand’s new financing app for individuals.
Client
Ministry of Tourism Saudi
Year
2020
Project scope:
Campaign Concept
Communication Message
Campaign Video
Campaign Key Visuals
