Abdulateef Jameel finance - SME

To create an awareness campaign revolving around the brand’s financing services for Small and Medium Enterprises in Saudi that speaks directly to such businesses and redirect them to the brand’s website to apply for services

Our Approach:

For us to hit on the right target audience, we introduced the video with the concept of “For those who hustle, we are here”. It allowed us to address the people who make up the entrepreneurial community, with a voice that admire their drive, and is proud of their achievements.

Client
Ministry of Tourism Saudi

Year
2020

Project scope:

Campaign concept

Communication Message

Campaign Video

Campaign Key Visuals