Since the brand has never come out with a campaign before, we took this opportunity to develop an equity campaign with a solid message and a multi-versatile position that Lomar can build on for future communication. Our campaign gave a modern interpretation of the brand’s prideful cultural creations as it launches its next collection, through an edgy visuals, a brand slogan, a strong social media rollout, and the star of the launch: a captivating promotional video and photoshoot, resulting perspective-shifting communication.